Primanti Brothers | Mt. Lebanon, PA
       
     
 Primanti Brothers - Mt. Lebanon, PA
       
     
 Primanti Brothers - Mt. Lebanon, BEFORE
       
     
Primanti Brothers | Monroeville, PA
       
     
 The architectural detail was borrowed from the Primanti’s original location the Strip District warehouse produce railroad platform.
       
     
Primanti Brothers | Wheeling, WV
       
     
 Through the expansion process Primanti’s wanted to gain a competitive edge to please its cult following and remain classic. The key was not to over value engineer with the loss of detail, per the typical watered down chain restaurants that have lost their uniqueness. The Wheeling WV Primanti Bros. was the result and the first Gen-X prototype ground-up project.
       
     
  Gen-X Projects Development Managed:   Wheeling WV, Morgantown, WV, Clarksburg WV, Washington PA, Erie PA, State College PA, York PA, Hagerstown MD, Boardman OH.
       
     
Michael's Photos 715.JPG
       
     
 Fire pit became popular first choice community seating.
       
     
Primanti Brothers | Morgantown, WV
       
     
Michael's Photos 514.JPG
       
     
 Open air patio an added feature with fire pit and overhead glass doors, for the ability to operate all seasons of the year.
       
     
Michael's Photos 418.JPG
       
     
 Rustic tumbled brick walls.
       
     
 Custom made dual station 24 beer taps made from schedule 40 steel pipe.
       
     
Michael's Photos 669.JPG
       
     
 Custom neon signage
       
     
 Custom booths, case work and table tops.
       
     
 Primanti Brothers vintage logo concept
       
     
Michael's Photos 782.JPG
       
     
Michael's Photos 783.JPG
       
     
 Exposed flat top grill cook line creating interaction with the guest per the renowned original location.
       
     
Primanti Brothers | Market Square, Pittsburgh
       
     
Diamond Market | Market Square, Pittsburgh
       
     
 The sidewalk café constructed in a public right of way required approvals from the HRC, Pittsburgh Arts Commission and the Dept. of Public Works.
       
     
 Diamond Market a new concept restaurant tradition American themed all from scratch fresh.  Second floor was a renovation perfected layout of  Las Velas Mexican restaurant .
       
     
Johnnie Browns | Del Ray Beach, FL
       
     
 The canopy architectural detail was derived from the original office canopy.
       
     
 Johnnie Browns - original site
       
     
 Johnnie Browns - poster concept
       
     
Primanti Brothers | Mt. Lebanon, PA
       
     
Primanti Brothers | Mt. Lebanon, PA
 Primanti Brothers - Mt. Lebanon, PA
       
     

Primanti Brothers - Mt. Lebanon, PA

 Primanti Brothers - Mt. Lebanon, BEFORE
       
     

Primanti Brothers - Mt. Lebanon, BEFORE

Primanti Brothers | Monroeville, PA
       
     
Primanti Brothers | Monroeville, PA

Monroeville was the first new Primanti ground-up restaurant. 

 The architectural detail was borrowed from the Primanti’s original location the Strip District warehouse produce railroad platform.
       
     

The architectural detail was borrowed from the Primanti’s original location the Strip District warehouse produce railroad platform.

Primanti Brothers | Wheeling, WV
       
     
Primanti Brothers | Wheeling, WV

With the infusion of financing and new ownership, Primanti's did intensive soul searching to identify itself in the competitive edge. The architecture and layout went back to its basic roots -- the industrial rust belt, worn red brick, steel loading dock canopies with exposed nuts and bolt fasteners, aged wood and concrete.

 Through the expansion process Primanti’s wanted to gain a competitive edge to please its cult following and remain classic. The key was not to over value engineer with the loss of detail, per the typical watered down chain restaurants that have lost their uniqueness. The Wheeling WV Primanti Bros. was the result and the first Gen-X prototype ground-up project.
       
     

Through the expansion process Primanti’s wanted to gain a competitive edge to please its cult following and remain classic. The key was not to over value engineer with the loss of detail, per the typical watered down chain restaurants that have lost their uniqueness. The Wheeling WV Primanti Bros. was the result and the first Gen-X prototype ground-up project.

  Gen-X Projects Development Managed:   Wheeling WV, Morgantown, WV, Clarksburg WV, Washington PA, Erie PA, State College PA, York PA, Hagerstown MD, Boardman OH.
       
     

Gen-X Projects Development Managed:

Wheeling WV, Morgantown, WV, Clarksburg WV, Washington PA, Erie PA, State College PA, York PA, Hagerstown MD, Boardman OH.

Michael's Photos 715.JPG
       
     
 Fire pit became popular first choice community seating.
       
     

Fire pit became popular first choice community seating.

Primanti Brothers | Morgantown, WV
       
     
Primanti Brothers | Morgantown, WV
Michael's Photos 514.JPG
       
     
 Open air patio an added feature with fire pit and overhead glass doors, for the ability to operate all seasons of the year.
       
     

Open air patio an added feature with fire pit and overhead glass doors, for the ability to operate all seasons of the year.

Michael's Photos 418.JPG
       
     
 Rustic tumbled brick walls.
       
     

Rustic tumbled brick walls.

 Custom made dual station 24 beer taps made from schedule 40 steel pipe.
       
     

Custom made dual station 24 beer taps made from schedule 40 steel pipe.

Michael's Photos 669.JPG
       
     
 Custom neon signage
       
     

Custom neon signage

 Custom booths, case work and table tops.
       
     

Custom booths, case work and table tops.

 Primanti Brothers vintage logo concept
       
     

Primanti Brothers vintage logo concept

Michael's Photos 782.JPG
       
     
Michael's Photos 783.JPG
       
     
 Exposed flat top grill cook line creating interaction with the guest per the renowned original location.
       
     

Exposed flat top grill cook line creating interaction with the guest per the renowned original location.

Primanti Brothers | Market Square, Pittsburgh
       
     
Primanti Brothers | Market Square, Pittsburgh

Solicited the ability to historically renovate the restaurant and storefront, and construct a sidewalk café canopy in n a city public right of way.

Managed submissions and received the required approvals from the: Historic Review Commission, Arts Commission, Urban Redevelopment Authority and the Dept. of Public Works.

Diamond Market | Market Square, Pittsburgh
       
     
Diamond Market | Market Square, Pittsburgh

Although the Diamond Market was not an historic restoration, it required approval from the Historic Review Commission because of its location in a historic district.  The architecture style of Art Modern was accepted. The project also received funding from the URA storefront program and a Pittsburgh Downtown Partnership grant.

 The sidewalk café constructed in a public right of way required approvals from the HRC, Pittsburgh Arts Commission and the Dept. of Public Works.
       
     

The sidewalk café constructed in a public right of way required approvals from the HRC, Pittsburgh Arts Commission and the Dept. of Public Works.

 Diamond Market a new concept restaurant tradition American themed all from scratch fresh.  Second floor was a renovation perfected layout of  Las Velas Mexican restaurant .
       
     

Diamond Market a new concept restaurant tradition American themed all from scratch fresh.  Second floor was a renovation perfected layout of Las Velas Mexican restaurant.

Johnnie Browns | Del Ray Beach, FL
       
     
Johnnie Browns | Del Ray Beach, FL

The original gas-station, four walls, and office canopy were preserved and used for restaurant. The new canopy encompasses the entire area, where gasoline was pumped for the cars.

 The canopy architectural detail was derived from the original office canopy.
       
     

The canopy architectural detail was derived from the original office canopy.

 Johnnie Browns - original site
       
     

Johnnie Browns - original site

 Johnnie Browns - poster concept
       
     

Johnnie Browns - poster concept